To build anticipation and break through to the audience, Univision launched a dynamic registration site and countdown, mailed viewing companion kits that included notebooks, pens, and provided QR-coded graphics linking to key messaging. Communications drove attendees to a digital hub and viewing guide.
The virtual Upfront was streamed live using the latest digital technology to 3,200 simultaneous viewers and included pre-recorded segments with executive talent. FIRST collaborated with local health and safety guidelines to virtually coach speakers, produce segments in broadcast studio environments, and create a powerful high-production show.
The design approach featured advanced creative overlay and AR-style graphics, incorporated different formats for different speakers, and utilized a range of media from motion graphics, sizzle videos, and a musical performance from Pitbull to take attendees on a journey or their story. Immediately after the presentation, press were invited to a Virtual Press Conference for a live executive Q&A.
Univision also invited a number of high-profile industry leaders and celebrity performers including Pitbull to surprise the audience.